Grupo LETI

The challenge

Grupo LETI is a well-established pharmaceutical laboratory with a strong presence in healthcare, particularly through its gynecology line. The lab needed to stay close to prescribing physicians without relying solely on in-person sales visits. The project had to deliver genuine support during daily clinical practice, guarantee controlled and traceable distribution of educational and promotional content so it reached only validated professionals, and give the lab visibility into physician behavior and preferences to inform its commercial strategy.

The solution

We developed Leti GinecoGO, a comprehensive multiplatform clinical support solution that works both as a medical tool and as a direct bridge between the laboratory and its prescriber community. The ecosystem has three core pieces built on a multi-tenant architecture, delivered in Spanish with a consistent corporate visual identity. The mobile app supports the specialist at the point of care, the web backoffice gives administrative and marketing teams operational control, and a central API keeps content synchronized in real time.

What we built

• An iOS and Android app for gynecologists and women's health specialists, with onboarding by physician details and specialty, laboratory approval, secure sign-in and password recovery.
• Patient management capturing key data (age, height, weight and pregnancy status), with temporary local storage to preserve continuity between sessions.
• Seven specialized clinical calculators that run against each patient profile: body mass index, blood pressure, menstrual cycle, nausea and vomiting in pregnancy, menopausal hormone therapy with a traffic-light risk system, fracture risk at 1 and 10 years, and contraceptive counseling.
• A blog module for scientific articles plus segmented promotional banners linking to external content.
• A web backoffice with strict registration control, user management with filtering, bulk import of physician databases via Excel, and granular role and permission control.
• An analytics module with exportable reports on daily usage trends and calculator popularity, plus administration of the specialty catalog, blog and banners.
• A proprietary cloud-hosted API that pushes content managed in the panel to the app in real time.
• Integration with Office 365 corporate SMTP for automated transactional email covering approvals, rejections and passwords, using Grupo LETI's official templates and domains.

Impact and results

• A validated, automated community: the lab centralized a base of verified physicians and fully automated what was a manual onboarding and notification process.
• A direct, frequent channel to prescribers that increased loyalty, since the relationship no longer depends solely on in-person visits and by adding real value during patient care.
• Actionable business intelligence: the lab knows which clinical tools are used most, when, and by which specialty, guiding marketing and product decisions.
• Ethical, efficient promotion, with tightly controlled distribution of scientific and promotional content and less operational load on the internal team.
• Compliance with pharmaceutical regulations and protection of brand reputation through strict validation of every registration.

Technologies and integrations

• Mobile app for iOS and Android
• Proprietary cloud-hosted API
• Multi-tenant architecture
• Office 365 corporate SMTP for transactional email
• Bulk data import via Excel